Comments on: Newspaper Advertising: A Dead Horse?

By: Roberta Murphy

Roberta Murphy — Mon, 18 Jun 2007 19:32:05 +0000

Jennifer: I think much of the print media–and particularly those that depend on real estate advertising–are in trouble. It seems to be happening almost everywhere, except for resort area giveaway papers that advertise resort properties and rentals. Also, if timeliness is important, it would seem the internet has much more immediacy.

Brad: Thank you!

By: Brad Nix

Brad Nix — Mon, 18 Jun 2007 19:19:28 +0000

Good post on a great blog. I really enjoy the quality photos in each article. Photos always capture more eyes. Good work!

By: Jennifer Steck

Jennifer Steck — Thu, 14 Jun 2007 03:29:17 +0000

There are so many resources available to the public these days and in a much easier format to read than the newspaper. I know newspaper ads cost a great deal of money. It’s interesting that Chris had no visiters that came as a result of the newspaper. I wonder if it makes a difference how far in advance the advertising is run?

By: Jennifer Kirby

Jennifer Kirby — Wed, 13 Jun 2007 23:00:36 +0000

Roberta,
Ads in the paper are really dead in my book. Here in the Twin Cities, one of the largest RE companies who every weekend took out about 5 pages in the Sunday paper to advertise open houses and listings, just ditched the whole thing and are doing it all online. I can’t imagine how much this cost their company every weekend. At least they figured it out, but I doubt the Pioneer Press is too happy about it!

oh, and by the way, what happened with the carival of luxury, I haven’t seen any activity since my last host?

By: Roberta Murphy

Roberta Murphy — Tue, 12 Jun 2007 19:50:04 +0000

Heidi,

I would imagine they do–if such eyeballs could actually be counted. The dilemma facing the print media is how to sustain themselves. If advertising dollars move elsewhere because eyeballs are doing the same, newspapers will have to look at other business models.

Thanks for stopping by!

By: Heidi Aspinwall

Heidi Aspinwall — Tue, 12 Jun 2007 19:37:11 +0000

Seems most newspapers see the future, and they have an online version for users to search through and subscribe to. I wonder if the online real estate classifieds have a better readership than the paper version?

Thanks for the perspective.

By: RE Agent in CT » The Feed Bag

RE Agent in CT » The Feed Bag — Sat, 09 Jun 2007 22:35:09 +0000

[...] The topic of the day however appears to be the fate of newspaper advertising. With Linda Davis, Roberta Murphy and Jim Duncan all having input. The short answer… newspapers are hurting. [...]

By: RE Agent in CT » The Feed Bag

RE Agent in CT » The Feed Bag — Sat, 09 Jun 2007 22:35:09 +0000

[...] The topic of the day however appears to be the fate of newspaper advertising. With Linda Davis, Roberta Murphy and Jim Duncan all having input. The short answer… newspapers are hurting. [...]

By: Newspapers remain (somewhat) dead : Real Central VA

Newspapers remain (somewhat) dead : Real Central VA — Sat, 09 Jun 2007 21:32:15 +0000

[...] Roberta wrote a nice post today about newspapers’ similarities to a dead horse. Perhaps my favorite line: I also agree with John’s premise that newspaper advertising is more about promotion of the real estate agent than bringing qualified buyers to see the home. Imagine the absurdity of telling a home seller, “I am going to advertise your home in our local newspaper with a grainy photo and five column lines of type.” [...]