The following article, written by Roberta Murphy, originally appeared on The Real Estate Tomato, and has been republished here for our readers enjoyment.
If Move.com Wants to Murder HouseValues.com
Here’s How I Think It Should Happen.
Plotted by: Roberta Murphy 
I don’t think Move.com has a homicidal eye on HouseValues, but perhaps it should. If Move.com wants to meet its impressive goals, it must.
HouseValues with its drip system is/was one of the dominant players in the home valuation field and is one of the more assertive players in the listing alert market. With their software program (acquired from SOAR Solutions in 2003), potential home buyers receive daily emails listing all new properties meeting their search criteria that have hit the market in the last 24 hours.
I was an early subscriber to SOAR Solutions and still use the product, because of the excellent results given to our subscribers. It is also a program that runs over $1000 per year, now that HouseValues owns it. What I do not pay for are HV’s JustListed leads, that come from their property search features. We are capable of gather those on our own.
One of the best weapons in MOVE’s war chest just might be Top Producer, the online sales, marketing and database management system for real estate agents. In earlier days, TP was a real estate database workhorse that managed client information, correspondence, notes and follow up for the busy real estate professional. Responsive to the internet revolution, they took their product online in 2003 with Version 7i which immediately attracted subscribers such as myself who don’t back up data nearly often enough. Online, for our purposes, is better. And TP has aggressively added features in the past three years.
For more on this murderous plot, you will find it hiding in the Tomato Patch
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