Blogging has become a key marketing tool for real estate agents.
Michelle Mowad, a talented writer for the San Diego Business Journal, called last week inquiring about real estate blogging and the impact it is having on our San Diego real estate business and life. We talked about Web 2.0 social networking sites like MySpace and how blogging is such a natural communications platform for real estate agents and potential clients. We had a great discussion, and covered a broad range of topics including long tail searches, how Google loves blogs and how a busy Realtor finds time to blog (I arise earlier and have pretty much given up television).
And as so often happens when we openly share, we get more than we give. Michelle Mowads article certainly proves the point. Her front page story for this weeks San Diego Business Journal offers some choice nuggets of information:
- The Blogging Systems Group estimates that 68 percent of all real estate agents will be engaged in blogging by the end of this year.
- Real estate bloggers offer an alternative voice for interpretation of market conditions and trends.
- Richard Nacht, CEO of the Blogging Systems Group says, œThe internet is now the number one place where home buyers and sellers go for real estate information. If Realtors arent found online, theres a good chance they wont be found at all. (But of course, anyone reading this blog already knows that!)
Also interviewed in this story were Rich Toscano, a financial adviser with Pacific Capital Associates and creator of Professor Piggingtons Econo-Almanac for the Landed Poor at Piggington.com as well as San Diegos Herb Greenberg, a senior columnist with MarketWatch, a subsidiary of Dow Jones & Company, who is also an active blogger.
Where did I and so many other real estate bloggers get our start? At ActiveRain.com of course!
Congratulations, Roberta! Great exposure.
Thank you, Sharon!
WOW, congratulations, Roberta! Great press for bloggers. Seriously doubt that 68% figure, don’t think the refrigerator magnet crowd gets it.
Doug: Between you, me and the refrigerator…I don’t think so, either! But Richard Nacht is sellling the magnets (blogs).
I just don’t think enough people, including Realtors, are that interested in writing. Too much of a chore for most.