by Roberta Murphy I just returned from a meeting of top real estate agents in North County San Diego. There was much discussion about what is selling and what is not. Aside from market issues (luxury home market is strong here and multiple offers are not uncommon for buffed homes in the $1.5 million and up range), the issue of home presentation and staging was at the very top of…
BluWood: No More House of Blues?
by Roberta Murphy What if there were a wood treatment that not only disgusted termites, but repelled mold and fungus as well? This dream is now a reality at least for those fortunate custom home builders and remodelers who are able to demand their choice in wood. Though it makes for colorful framing (think Smurf blue), Bluwood has captured the interest of homeowners who wish to avoid the hazards of…
Luxury Travel Deal
by Roberta Murphy This is a short-notice deal, and reservations must be made by March 24, 2007, but what a great opportunity to steal away to Puerto Vallarta for a weeklong tropical vacation. According to Forbes Traveler, this all-inclusive package runs $999 and includes both airfare (from a number of West and Midwest airports) as well as accommodations and meals at the four-and-a-half star beachfront Marival Resort and Suites. Ideal…
Phone-y Luxury
by Roberta Murphy Talk about tiny phones! This petite model might even fit in a jeweled Judith Leiber evening bag or in form-fitting European pockets. The amazing C3 camera flip phone from Pantech (see photo on left with phone on keyboard) measures just 1.69. by 2.72 inches and weighs in at just 2.5 ounces. Its no fatty, either, measuring just 0.8 inches thick. Billed as the worlds smallest camera flip…
Luxe, Luxe Luxury Blogs
by Roberta Murphy What a terrific idea! The List is being developed and will hopefully provide a roundup of the top luxury blogs in the world. Upon its approximate completion, the luxury shopper should be able to find everything from fabulous jewelry, to top shelf travel to ultra luxurious global real estate. Here is the starter list, along with instructions for adding luxury blogs. Please add any favorite luxury…
MLS Listing Chains
by Roberta Murphy There has been much discussion lately regarding the nefarious practice of agents cancelling real estate listings and relisting them at the same price the same day to create more attractive market times. That practice is forbidden by most MLS systems, including the San Diego MLS (Sandicor), but I am beginning to wonder if there might be a way to put this crime to good use. What if…
The Acorn Loan
by Roberta Murphy The Acorn loan isnt exactly a financing program for luxury homes (particularly in San Diego, San Francisco and Manhattan), but how about for friends, kids and relatives who may need some help in purchasing or refinancing their homes? I have already spread the news among certain clients, nieces and nephews throughout the country, and am the new heroine of real estate. The Acorn Loan is probably one…

Gotta-Haves and Upgrades for Luxury Homes
by Roberta Murphy Upgrades anyone? Last night, I spent a fun evening with an interesting Carlsbad Realtor who probably set a world record in San Diego luxury home upgrade sales in the late 1990s into 2003. Shara’s experiences in new luxury home sales will be an article for another time, but I thought it might be important to peer into the current hot items being demanded for new luxury homes….

The Snoring Room
by Roberta Murphy While going through a luxury home in Del Mar recently, our client was surprised to discover a snoring room off the opulent master suite. It measured perhaps 8 by 10 feet, and was furnished with a simple twin bed, a lamp and an easy chair. The room bore no resemblance to the larger bedroom, and at first glance might have been perceived as the proverbial dog house…

Variable and Value Range Pricing for Homes
Many real estate agents, home sellers and home buyers roll their eyes and shrug their shoulders when the subject of variable or value range pricing for homes is discussed. This value range property pricing strategy has been successfully used in the San Diego real estate market since the mid-1990s. In those days, it was an innovative vehicle used to bridge the gap between sellers wanting yesterdays prices and buyers demanding…