FAO Schwarz Moving into Real Estate?

December 8, 2006

We shake our heads in wonder with the news that legendary Toy Store FAO Schwarz has moved into the custom homebuilding business. With prices starting at $10,000, we scratched our heads and wondered what responses might come from the likes of Toll Brothers, Hovnanian and Centex. What fun might this ultimate toy store have up its sleeve? A little more research reveals that FAO has cleverly moved into the “mini-me”…

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